Martyn Dawes is an award winning serial entrepreneur and CEO. He is an experienced non-executive director, adviser and mentor to ambitious entrepreneurs, high growth businesses and their boards.
Martyn is the Founder and Former CEO of Coffee Nation. He launched the company in 1997, secured private equity development capital in 2000 and led the business until 2007 and was then non-executive director through to the sale of the company in 2008.
In order to meet your financial objectives through investment you will need to ensure your business is in the right place and get professional advice on the right investors, as Martin Dawes explains in this TV show.
Investment financial objectives
To find significant investors, first of all you have got to get your proposition right, you have got to have a compelling proposition. It’s a very crowded market place. There is no shortage of money out there. There is a wall of money, there’s a ton of money, but it’s for good businesses, it’s for the good propositions. So the first thing is to really be confident that actually we have got something that really, you know we’re on fire. It’s gotta be there. We have gotta have evidence that people are buying it, that they are coming back, that they are happy to pay whatever you are charging, that it’s a large market, that you can scale up, and that you have got the right people to do it, in terms of your team. So you have got to get that right first. So the next stage would then be to attract, to get the right people to help you to find the investors, so that would be advisors. So in our case, we attracted, you know, a top firm of city lawyers, corporate finance lawyers, and also corporate finance advisors/ accountants. Both of those firms had worked, in fact both of the partners in both of those firms had worked with my chairman previously, so that gave a great sense of assurance to them. They then met me, they could see the passion they could see the evidence, the results that we got, and so on. So that team came together, and it was then those advisors that then looked at the business, and based upon the shape of the business, the stage if the development that we were at, were able to say ok we think that these are the types of investors we should go and meet.
Keep browsing Inside Finance for more videos on financial objectives and investment, and why not take a look at the full Cashed Up briefing on attracting business funding.