Inside Finance TV will continue to share examples of business communications methods across industries.
Social media policy should extend outside the marketing department, as Bob Barker explains in this TV show.
So companies are just waking up to the fact that they need to leverage their employees.
There’s a terminology that says marketing is far too important to be left to the marketing department, and that is the terminology that’s becoming true now with social media.
So if you just do push only marketing you’re not you know, you’re back to your 2% response or less, or if you’ve just got that mind-set that is, it works but it’s not terribly efficient and people don’t trust that marketing anymore.
So what companies are beginning to realise is that the that sales people and individuals in the company represent a really good way of getting their content out there, the important content that people need to engage with, particularly in the business to business area.
And so people are beginning to realise that if their sales people and their key executives aren’t good online they need to do something about that because if they haven’t got. For example, if they’ve got ten people on LinkedIn and they’ve got no picture of them.
They may be brilliant, but anyone of a younger generation is gonna look them up and think well, I don’t want anything to do with them. They obviously don’t understand this new world.
So there’s the companies beginning to realise that. LinkedIn has gained huge momentum the last few years as a defacto platform for people connecting in business.
So companies are beginning to realise the power of LinkedIn, companies are beginning to realise the power of content and getting people to share that content through social channels.
And it’s very important that individuals are used to share that content. It’s much more easy these days.
You’ve got these share buttons on the bottom of all the content. But even people knowing that they can just click on that content and it will share it, people generally don’t know that.
So there is a big opportunity to educate people who haven’t had that education because nobody told you how to use a PC, nobody told you how to use social media to get that education and help the firm do its marketing.
Inside Finance will have more TV shows about social media policy, usage and trends. Why not bookmark the page?
All my friends and family are on Facebook. But pretty much anybody and any audience who wants to connect with me can.
I once hit the 5,000 friend limit and then went through and did a massive purge and dropped it down to three and it’s now drifting up over four again.
So when you hit that 5,000 limit you maybe have to think differently.
But for me, Facebook is a place where people can get to know me, me as a person. And I think some CEOs, some business leaders are starting to see the benefit in doing this as well, in just making yourself accessible.
I’m passionate about cricket and most other sports, but cricket in particular.
I am passionate about my family. I enjoy travel, although I hate travelling, if you can see the distinction between those two things.
And for me, I just thought, well Facebook is the opportunity for me to just let that all hang out.
In the same step as I’m travelling, as I’m with my family, as I’m watching sport, as I’m engaging with my clients, I’m getting a sense of what’s changing in the world.
Inside Finance will continue to look at the uses of Facebook for CEOs and we will have more videos from Graeme Codrington.
When parties are involved in litigation, each party has an obligation to disclose the documents of relevance to the case. And whether those documents are good for their side or bad, and so with each firm of any size now, having huge amounts of information it’s important to be able to easily digest that information and sift it for relevance to a particular matter.
It’s gone an incredible distance.
There are two types of reviews really, one is a traditional linear review where the lawyers and the clients will look at the documents and read the documents themselves and use their own eyes and understanding to make a categorisation of a particular email etc.
And they will sift those down by using keywords and date range parameters and so forth.
The big steps now are that computers are making those decisions for them, sometimes more successfully than others.