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Merger business advantage should be the first consideration when joining with another company. Giles Murphy of Smith & Williamson looks at quantifying the business benefits of a potential merger.
I think the question of what are the advantages of a merger is actually the first question we will often raise with clients when we’re talking to them because quite often people will end up in conversations with other firms simply because there is a relationship there and somebody believed it was a good idea.
Bearing in mind the pitfalls and the downsides, and the costs involved in a merger, I think it’s very important that right up front people fully understand what the benefits are and can articulate them, and actually also put a monetary sum against them so they can actually quantify what the opportunity is.
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A cross border mergers does not only involve 2 firms but 2 countries. In this TV show Giles Murphy explains why English law is often preferred for the contract.
I think English law is still considered to be a key factor in business transactions, and we do see scenarios where you have businesses from two countries engaging with each other, but the contact will be written under English law because the businesses trust the English courts to resolve any differences.
So there’s a great opportunity to export English law, but to do so it does require firms to have a presence in these other territories, and of course a merger is one way of achieving that.
Inside Finance will continue to look at issues around cross border mergers. Look out for more from Giles Murphy.
I think we often talk about the five Ps as being principles why mergers won’t take place.
Those come down to property, pensions and annuity arrangements, you’ve also got the people aspect of it and the culture.
There’s the profile of a firm or the brand, if you like, and how that’s going to be portrayed in the market.
And the fifth one is just the general level of profits, the comparable levels between the two firms.
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