Tag: Consumerism

 
Shopping-is-now-about-selling-stories

Marketing communications strategy -Telling stories

Author: Ibrahim Ibrahim, James Kirk (yBC.tv)

Categories: Business Growth, International, Marketing Strategy
Tags: Consumerism, developing economies, Ibrahim Ibrahim, Isle of Skye
Marketing communications strategy has a pattern. In this TV Show Ibrahim Ibrahim looks at consumerism and status symbols within emerging economies: Marketing communications strategy in developing economies The developing economies are going through the cycle of consumerism that we went through two decades ago. I think this idea of buying stuff and buying logos and just [...]
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