Cranfield is quite unique in the landscape in the UK. We only have postgraduate students, we don't have undergraduates so they all have experience who come to the campus. But more importantly, in terms of revenue, if I talk of Cranfield like a business school, more than 60% is done through teaching executives.
Whether it's corporates, large corporation or it's companies that we predominantly work with which are ambitious owner managers. The business growth programme which is our flagship programme, and that's been running for 25 years.
So we have now 1200 and more businesses coming through the door and wanting to grow, being challenged and sort of having come out at the other end hopefully improved.
There are some nice examples we had on the programme looking at... if we look at consumer goods such as Go Ape you might have seen climbing in the trees.
Or Hotel Chocolat who came at this point where it was really important to take the business to the next level and the programme has helped them.
At Cranfield School of Management, and particular in the Batton Centre for entrepreneurship, we have a remit really of four parts.
One is we do research in areas related to entrepreneurship, we teach on graduate programmes to help MBAs to start businesses.
But then maybe more importantly, especially to this audience, we work with ambitious owner managers to help them grow their business and take it to the next level. The last aspect we're involved with is events such as Cranfield Venture Day which is an event for ambitious owner managers and investors to come together and exchange best practice.
I think learning, especially as an entrepreneur is essential. We always say as an entrepreneur come back, learn, improve, reflect, and in the current business climate where companies are challenged, to learn from other industries, other sectors I think will help to take the business to face the challenges and take the business to the next level.
The challenge of the world is moving very fast. I think academia in some ways needs to keep up with it and I think that's the nice thing about Cranfield because we're so closely linked to the business world.
So research and practice is very entwined. At Cranfield we say knowledge into action is very much the ethos of the university. So yeah, we are on our toes and we try to keep up and hopefully inform the business world of good ways and practices to move forward as well.
But I think it's very much a joint... it's a synergy so we only do research which is very relevant for industry and we work closely with industry to make it relevant for them as well.