Tag: Don Draper

 

Digitalisation in marketing is changing the game

Author: Andrew McAfee, James Kirk (yBC.tv)

Categories: Digital Economy
Tags: Andrew McAfee, Don Draper, Mad Men
There is just as much digitalisation in marketing as all other industries. Campaigns are being tested on the consumer before they are put into action. Andrew McAfee discusses: Digitalisation in marketing means Don Draper should be looking over his shoulder I really have trouble finding parts of the business [...]
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