Tag: Facebok

 
Social-tools-are-behaviours-not-marketing-channels

Social media marketing tools – think behaviours, not marketing channels

Author: Graeme Codrington

Categories: Marketing Strategy
Tags: Facebok, Social Media
Graeme Codrington, Futurist, TomorrowToday on social media marketing tools. According to Graeme Codrington, the popularity of social media marketing tools are best understood as customer behaviors rather than new marketing channels. Yet businesses, focussed on their traditional internal processes and org charts want to treat social media marketing tools as channels. Facebook is not even [...]
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