Tag: Mad Men

 
Why-we-must-race-with-the-machines

Digitalisation in marketing is changing the game

Author: Andrew McAfee, James Kirk (yBC.tv)

Categories: Digital Economy
Tags: Andrew McAfee, Don Draper, Mad Men
There is just as much digitalisation in marketing as all other industries. Campaigns are being tested on the consumer before they are put into action. Andrew McAfee discusses: Digitalisation in marketing means Don Draper should be looking over his shoulder I really have trouble finding parts of the business [...]
Related videos
Why-we-must-race-with-the-machines

Digitalisation in marketing is changing the game

Author: Andrew McAfee, James Kirk (yBC.tv)
Uber-Disruption-297x167

Uber Disruption

Author: Robert Scoble, James Kirk (yBC.tv)
Thinking-computers-making-humans-redundant-297x167

Thinking computers making humans redundant

Author: Graeme Codrington, James Kirk (yBC.tv)
Leadership-in-a-future-full-of-curveballs--297x167

Business strategy models – Leadership in a future full of curveballs

Author: Keith Coats, James Kirk (yBC.tv)
Government-is-helping-entrepreneurs-grow

Government is helping business innovation skills flourish

Author: Simon La Fosse, James Kirk (yBC.tv)
Music-industry-chaos-the-first-digital-revolution

Disruptive innovation: Music industry chaos the first digital revolution

Author: Graeme Codrington, James Kirk (yBC.tv)
Digital-natives-of-1989-entering-the-world-of-work

Digital generation of 1989 entering the world of work

Author: Graeme Codrington, James Kirk (yBC.tv)
New-generation-tearing-industries-apart

Digital generation tearing industries apart

Author: Graeme Codrington, James Kirk (yBC.tv)
Not-online-not-competitive-

Business risk of ignoring the digital economy

Author: Martha Lane Fox, James Kirk (yBC.tv)
Companies-need-to-leverage-their-employees

Social media policy: Employees to executives

Author: Bob Barker, James Kirk (yBC.tv)
Online-recommendations-inform-purchasing-behaviours1

Technology infrastructure is worth the investment

Author: Nigel Huddleston, James Kirk (yBC.tv)