Business growth show: Two changes which ramped up sales

Author: Colin Stevens, James Kirk (

Categories: Business Growth, Business Strategy, Innovation, Leadership, Success Stories, Top entrepreneurs
Tags: Better Bathroooms, National Business Awards
In this business growth show Colin Stevens explains how BetterBathrooms responded to customer needs in a way the industry had never done before.

Business growth show: Improving the industry standard

Predominantly the bathroom industry was Monday to Friday 9-5, you know, when everyone was at work, it seems madness looking back. So we included weekend opening hours, Saturday and Sunday, we did that from day one, seven days from when we opened the door. But what we did about three years ago, we changed the operating hours to ten o’clock at night in the week. So that’s sales, over the phone, showrooms, customer service, and again that has grown our sales quite tremendously. But were the first people to do that in the industry. Obviously the National Business Awards recognise that as being quite disruptive in the marketplace and that’s one of the other things. Another thing is transport system. We deliver nationwide so were are dealing with lots of logistics people all over the country, we found that we couldn’t keep full control of that so we’ve actually, in the north-west started our own transport network internally, so we’ve created a load more jobs, got a load of better bathrooms vans on the road. Service has increased dramatically because of it, for instance satisfaction rating went from, on our own transport vehicles, it went from 8.2 out of 1o to 9.9 out of 10 in the north-west. So its amazing when you listen to the customer and you think, actually this makes sense. It ramps your business. If you found this business growth TV show interesting why not watch more shows on Inside Finance?
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