Instant communication leads to unrealistic expectations

Author: Anthony Hilton, James Kirk (

Categories: Business risk, Communications, Digital Economy, Innovation, Technology, Value Creation
Tags: anthony hilton, communication, digital, digital communication, instant communication, Social Media, technology, the evening standard, Twitter
I don’t think it’s way too complex, I think it’s way too fast. You know, I was talking to a senior partner from an accounting firm now long since retired who was reminiscing about how he used to get instructions by letter. And you know, you’d get round to implementing them, whereas of course now it’s, you know, microseconds basically and it’s Twitter and it’s email and it’s everything, so it’s instant. The trouble is that because people can communicate instantly, they expect instant replies. And I think we’re in danger of doing everything too fast and not doing everything sensibly. You know, I think the hardest thing in business now is to find time to think, find time to stand back and give yourself space and not to react immediately, not to follow the crowd, just to stay calm and so, you know, most of what happens can be ignored. And that’s a very courageous thing to do, but I think that’s probably the most sensible thing that most people can do. Most news is noise, ignore it.
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