Merger business advantage and risk

Author: Giles Murphy, James Kirk (

Categories: Business Growth, Business risk, Business Strategy, Mergers
Tags: financial asessmen, profits

Merger business advantage should be the first consideration when joining with another company. Giles Murphy of Smith & Williamson looks at quantifying the business benefits of a potential merger.

Merger business advantage of joining with a friend

I think the question of what are the advantages of a merger is actually the first question we will often raise with clients when we’re talking to them because quite often people will end up in conversations with other firms simply because there is a relationship there and somebody believed it was a good idea.

Bearing in mind the pitfalls and the downsides, and the costs involved in a merger, I think it’s very important that right up front people fully understand what the benefits are and can articulate them, and actually also put a monetary sum against them so they can actually quantify what the opportunity is.

There are more TV shows with Giles Murphy on Inside Finance TV and plenty more discussion about merger business advantage for you to explore.

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