Merger business benefits often overlooked

Author: Giles Murphy, James Kirk (

Categories: Business Growth, Business risk, Mergers
Tags: partnerships
Merger business benefits are not always key consideration when companies join together. In this TV show Giles Murphy discusses the trend of businesses merging with friends.

Merger business benefits - Key considerations

Far too often we believe that merger discussions happen simply because there’s a relationship between the two firms. Maybe the two managing partners or senior partners know each other, come up with this jolly good idea that the firms should merge, and that sets off a train of events. So the starting point is really to consider what are the genuine business reasons that two plus two will create four and beyond. In our concern and our experience, often two plus two only equals three.

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